What is Google Merchant Center?

It seems like just yesterday that Google Merchant Center launched , the tool every retailer needs to boost their business online.

And for some time now, online sales have been on the rise: competition among e-commerce sites has become fierce. That’s why we decided to play the good Samaritan and tell you everything you need to know to use Google Merchant Center and  special database optimize your web marketing strategies.

Let’s level the playing field, one e-commerce manager at a time .

Google Merchant Center is a free platform where retailers can add their products. These products will then appear in search results across Google’s various platforms, with information about their price, availability, and more.

In other words, Merchant

Center allows you to manage how your products are advertised on Google Shopping, YouTube, Google Images, Maps, etc. This the more e-commerce optimization you perform  improves your visibility on the web, allowing you to directly reach users interested in purchasing what you offer.

Thanks to Merchant Center, your products appear in free listings

(or paid, if you use Shopping Ads) that include relevant information for users interested in purchasing them. They generally appear  taiwan lists at the top of search results on each platform, as you’ll have noticed when searching on Google, Maps, and, of course, Google Shopping.