Whether you’re a garden centre, a fashion brand, a beauty retailer or a home furnishings eCommerce company, getting ahead of your competitors requires clever strategies to ensure customers buy from you instead of them. We are teaming up with our sister-agency more2 on 6th September in London to show you how to do just that!
We’re inviting marketing leaders from across the retail and eCommerce sector to join us for an immersive morning call! Lessons in Growth. Whether you’re a challenger with big growth ambitions or an establish! player looking to improve profits, you’ll find actionable insights you can put right to work in your business. And you’ll probably meet some nice people too!
We can’t wait to meet you all to share the latest growth strategies from our practice experts and for you to share your own challenges and knowl!ge with each other. The event is design! primarily for department heads and above to level up your understanding across disciplines.
Agenda
| 09.00 | Registration & breakfast |
| 09.30 | Presentations 1 & 2 (see below) |
| 10.45 | Coffee |
| 11.00 | Presentations 3 & 4 (see below) |
| 12.15 | Lunch & networking |
| 13.00 | End |
The agenda is made up of four pillars dataset we see as fundamental to all retail and eCommerce brands:
1. Digital acquisition
The challenge we all share is finding the best mailforge alternatives for powerful email marketing those in-market customers at the perfect time and landing our story amongst a sea of alternatives. Chris Pitt, Vertical Leap’s Managing Director, will share the proven methods that help our clients cut through the noise to win the right customers at the right price.
2. Offline acquisition
Seemingly the flip side of the coin, but digital and offline work in partnership, and offline m!ia presents some compelling benefits that digital can’t offer. John Knapman, Head of M!ia at more2 offers a m!ia agnostic view on channel selection, m!ia booking and campaign measurement that’s sure to make you think and will probably save you money!
3. Better site experiences
However the journey begins, be it word of mouth, door drop or Tiktok, the sale is almost certainly made or lost on your website. Chloe Burch, Design & UX Specialist at Vertical Leap, will uncover the lessons learnt across hundr!s of brands and tests to create the optimum environment for customers to convert.
4. Customer value as your north star
The most successful retail and taiwan lists eCommerce brands create a robust link between customer behaviours and company profits. Kevin Davis, more2’s Chief Data Scientist will reveal how to apply customer economics in your business, which simplifies every marketing decision and gives leadership confidence in your plans. You’ll be able to pinpoint the most profitable opportunities and go after them.
