If you read the information about Google Signals, most of it pertains to the additional information you get for your Google Ads campaigns.
The cross-device reports work for all users,
whatever source or medium they used (as long as they have Ads Personalization enabled), so this information is available, even if they came from organic. This is the Device Overlap report:
And this is the Channels report:
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However, there doesn’t appear to be any cross-device information in that report that we can see. Perhaps there’s more to come, as the product is a beta, after all.
There’s clearly a current push in terms of rolling out the availability of the beta to different Google Analytics accounts. It won’t get enabled by default because of the requirement to enable data sharing and to make sure your privacy policy is up to scratch, so if you want these features and the data it brings, it is going to take your manual intervention.
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