Digital marketing is the use of digital technologies and platforms to promote products, services or concepts to potential customers. Digital marketing encompasses a range of marketing techniques designed to increase brand awareness, drive website traffic, generate leads and improve customer conversion rates.
It uses a variety of strategies
tools to reach and engage a target audience or organization through the internet and electronic devices.
- website
- Social Media Channels
- Mobile Apps
- Online Advertising
- Augmented Reality (AR) and Virtual Reality (VR)
- Search Engines
- Short message
While the specifics may differ malta phone number library slightly depending on the organizational model, both business-to-consumer (B2C) and business-to-business (B2B) companies rely heavily on digital marketing.
Generally speaking
B2B commerce involves longer decision-making processes and may involve a wider group of stakeholders. In contrast, B2C commerce tends to be more personalized and its consumers are more impulsive. Despite this, Gartner estimates that by 2025, 80% of business-to-business commerce will be conducted digitally (ibm.com external link). Given what is e-commerce this, digital marketing is critical for both lead generation and customer retention for B2B organizations.
Since its emergence in the 1990s with the growing e-commerce environment , digital marketing has transformed the way brands advertise across channels and what consumers expect from those brands. In the modern digital space, big data analytics tools are often used to accurately and efficiently identify potential audiences.
Types of Digital Marketing
Digital marketing comes in many forms; singapore number often, an organization engages in multiple forms simultaneously, tailoring a cohesive message for each channel or campaign. Organizations also combine digital marketing strategies with hybrid marketing plans.
For example, a digital content marketing campaign might leverage SEO practices and solicit customer feedback across social media channels to help ensure its material is relevant and more likely to be viewed.
