Have you ever wondered what time is best to post a photo on Instagram? You’re not alone! Many people search for the right time to post like Indiana Jones for the Holy Grail. Does it make sense? In my opinion, not much… And why and what is worth asking in return – I answer in the article below.
Is there a best time to post on Instagram?
I’ll say briefly – probably more metrics to monitor seo performance in 2025 than one, because it all depends on the specific case. What works in creative industries may not translate to activities related to accounting or real estate, for example. So there’s no point in looking for that one, universal time to publish. Finding the right time for yourself is difficult because it depends on many factors, some of which may change. So what questions are worth asking yourself?
Who is your audience?
Think about who you are the impact of seo on website visibility directing your message to. What does their life look like on Instagram? When are they most active? When do they work and when do they relax online? At what times do they most passionately engage in discussions and when do they only have time to leave a heart? It is worth referring to the available statistics. On Instagram, you can see exactly when your followers are online. Now all you have to do is adjust to their rhythm. Supposedly, publishing max. an hour before they become most active works well, and it is also said that the lifespan of a post is about 4 hours on average. After that time, few people will have a chance to see it. Remember that to gain access to Instagram statistics, you have to change your account settings to business.
What is the greatest value to your target group on Instagram?
What information are they b2b phone list looking for? What problems are they trying to solve? Do they want to have fun, learn, or maybe inspire? The better you research the needs of your target group, the easier it will be to respond to them properly. And then the time you post will become less important, because they will always be waiting for really good content. It can also be beneficial to accustom your followers to always posting content at a specific time, but such regularity may require more commitment on your part – and a good memory. Unless you decide to post in advance, for example, through a scheduling app.
What day is today?
This question only seems to make little sense. It is worth considering that our behavior on Instagram changes depending on whether it is a regular workday, vacation, weekend, or holiday. This factor should also be taken into account when planning your content. Especially since more and more people decide to detox from sitting online during the holidays.
Have I tested enough to draw conclusions?
This is a common mistake – we try to sum up and find the answer to our questions after just a few attempts. Meanwhile, finding our time to post can take a really long time and cost us a lot of energy. There are no shortcuts here. It is worth experimenting, recording the results of your attempts (even in a simple spreadsheet where you can put the date and time of publication, the content of the post and its results) and only after a longer period of time try to draw conclusions. And most importantly – do not give up when something does not work out. Every great influencer has been in this place at some point!
