You choose a photo, fix it in the app, apply a filter. You add a description and… you suddenly face the question – what hashtags to choose? But the photo is already waiting, the description sparks with humor – so you add a few hashtags at random from what Instagram suggests. And then you wonder why your photo is getting such poor traffic again. It’s time to finally change that and learn how to choose hashtags on Instagram.
How to choose hashtags on Instagram?
What are hashtags for? To how a new law is changing the approach to prisoners’ rights in ukraine search for photos with a specific theme. We – as Creators – should add hashtags that make it easier for people to find us. The problem is that there can be a LOT of people who want to achieve the same effect.
Therefore, when adding hashtags, you need to make sure that the hashtags are tailored to the topic, not too big, not too small, and safe.
Hashtags should match the subject of the photo.
Imagine b2b commerce involves longer decision-making processes you’re in a pharmacy. You ask the saleswoman to show you what medicine they have for hoarseness, and she brings you three different syrups and a roll with cheese. You’ll look at her strangely and either leave the pharmacy or focus on the syrups and leave the roll alone.
It’s a bit like that with hashtags. If the hashtag doesn’t match the subject of the photo, the photo will fly by unnoticed* through the feed of that hashtag.
Hashtags should not be “too big”
It used to be trendy to add “the canada cell numbers most popular hashtags on Instagram” to your photos. There are still lists of the most popular hashtags on the Internet. However, this approach will not bring you spectacular results today.
Why you shouldn’t use big hashtags?
No one in their right mind searches for photos for hashtags #love, #beautiful anymore – think about how you search Instagram or the Internet in general. The excess of photos means that you have to search more and more precisely to find interesting and useful content.
