While targeting customers, lookalikes , and custom audiences is a given, we’d like to introduce you to three tools to boost your Facebook advertising presence , increase traffic and purchases to your online store, and maximize the return on investment (ROI) of your Facebook ads.
1. The Facebook pixel
The Facebook pixel is an incredibly powerful marketing tool. Essentially, it’s a line of code you add to the backend of your online store. The italy telegram data pixel tracks the behavior of your site visitors and allows you to retarget them with Facebook ads that directly relate to that behavior.
Example
Let’s say you’re 3 Tools for fashion retailer.
It works the other way around, meaning that if someone clicks on one of your ads and lands on your site, you’ll also track their online behavior.
How is this information useful?
Ultimately, the facebook pixel is useful .because it allows you to gather valuable. Information about your site visitors’. Browsing habits and the products. Or services they’re interested in. With this information, you can create dynamic ads. That match their interests and are more. Likely to be relevant and generate a sale.
Get to know your audience
Getting to know your customers and online audience better is invaluable. Knowing what they’re searching for and what they click on adaptation emerges from the shadow of mitigation allows you to tailor your site, marketing, and branding to your customers’ needs, helping to increase your Facebook ad conversion rates and your online store sales.
Find out if your Facebook ads are effective
The Facebook pixel allows you to measure the conversion rate of your Facebook ads, that is, how many people who click on your ad complete their transaction.
A better ROI on your advertising spend
We’ve seen that the Facebook pixel allows you to target people who have already used your site or ads by sending them relevant content. Ultimately, this ensures that you’re only spending your advertising budget on those most likely to buy your products. You’re not wasting your money targeting too broad an audience, most of whom won’t click on your ad; you’re only targeting people who have already shown interest in what you’re selling.
How to integrate the Facebook pixel with Lightspeed eCom
We’ve made it easy to integrate the Facebook pixel into your Lightspeed eCom store. It only takes two steps:
- Create a pixel by logging into your Facebook Business account and clicking Events Manager. In the Pixel tab, you can generate your business pixel by giving it a name and accepting the terms.
If you’ve already created one, you b2b reviews can find it in your Facebook Business dashboard.
- Once you have your Facebook Pixel ID, go to your Lightspeed eCom back office, then to Settings > Web Stats > Facebook Pixel , and copy/paste the pixel ID.
It’s that simple. Once you’re done, you can immediately start tracking your customers’ actions on your site.
