WhatsApp marketing is subject to national and international communication laws like GDPR (Europe), TCPA (USA), and PDPA (Singapore). These laws emphasize user consent, privacy protection, and transparency. Sending messages without permission or using harvested phone numbers can result in legal action and fines.
Consent-Driven Messaging Is Mandatory
You must obtain explicit consent from users before adding them to WhatsApp campaigns. This can be done via website opt-in forms, SMS confirmation, or QR code iceland phone number list opt-ins. Keep records of how and when consent was obtained to protect your business legally.
Using the WhatsApp Business API Legally
To send messages at scale, businesses digital marketing data analyst resume must use the official WhatsApp Business API. It requires Facebook Business verification and ensures that communication is limited to users who’ve opted in. Message templates also need approval before they are sent.
Avoiding Legal Pitfalls
Avoid misleading messages, false claims, or spammy china numbers language. Always provide an opt-out mechanism and respect local time zones when sending messages. Inform users about data usage and link to your privacy policy when needed.
