A guide to digital marketing for architecture firms can be confusing or even overwhelming at first. Marketing requires a lot of knowledge to understand the various channels and opportunities.
Additionally, you should keep email data your budget in mind and look for the most cost-effective ways to attract and retain customers. Digital marketing offers clear analytics and an easy way to connect with your target audience.
To help guide architecture and design firms on how to build relationships with clients online, we’ll explain key terms and marketing strategies for your industry. After reading this guide, you’ll be ready to start engaging with potential clients using lead generation tactics.
What is digital marketing?
Digital marketing encompasses a wide range of online communication strategies and tactics. It includes all the online activities your architectural firm engages in to help your target audience learn about your business, promote your services, and attract new clients.
When interacting online, your involve stakeholders goal is to attract the attention of your target audience and get them to interact with you through your website or other third-party venues.
These online activities are much more accessible than traditional marketing (e.g. print, billboards, radio and TV advertising, etc.) Additionally, digital marketing provides deeper insights and analytics than traditional advertising.
Historically, architectural firms have used the following methods to attract new business.
- Referrals
- Relationship
- Repeat customers
While these are great ways to build relationships, they are passive and require pre-existing connections, which is not always the case for new businesses.
Tactics to Include in Your Architecture Digital Marketing Guide
To be proactive, architectural firms should use the following strategies:
- Content Marketing
- SEO
- SEM
- PPC
- Social Media Marketing
- Email Marketing
- Lead generation/funnels
- Video Marketing
- Marketing automation
- Events and webinars
- Online Business Ads
1. Content Marketing
Content marketing helps your business showcase its knowledge and expertise. It’s a broad concept that includes blog posts, e-books, webinars, videos, emails, text messages, and more.
These different forms of content fax database will help you engage users the way they want to learn about architectural services. Content marketing can be an introduction to who you are and what you do, or it can be a way to stay in touch with existing clients by reminding them of your services or introducing new services.
When evaluating your content marketing, you should look for ways to engage your audience at all stages of the buyer’s journey. Too often, organizations only think about getting clients to hire an architectural firm.
Instead, make sure you have effective and engaging content for every stage of the buyer’s journey, from awareness to hiring your firm.
Benefits of Content Marketing : Increase brand awareness, build trust with potential customers, demonstrate expertise, and assist with SEO strategy.
Content Marketing Challenges : Results take time. High-quality content also costs more.
