Contextual marketing will advance with proximity technologies such as geofencing and beacons , tools that allow messages to be sent based on the user’s location and context.
Using geofencing , Starbucks can send personalized offers to users who are near one of its stores. For example, when a customer with the app installed approaches a Starbucks location, they receive a notification with a special offer, such as a discount on their favorite drink or a seasonal promotion .
Source: Starbucks
This evolution will allow brands to offer ultra-relevant experiences , anticipating consumer needs before they even express them. Imagine receiving a personalized offer right when you enter a store or while you are near a point of sale. These types of interactions increase the effectiveness of campaigns , elevating the customer experience to a new level of personalization.
The convergence between Growth Marketing and sustainable growth
The concept of sustainable growth has been whatsapp number list gaining momentum in recent years, and will become a priority for many brands. Growth marketing strategies will not only seek to increase conversions, but also to reduce environmental impact and align brand values with the expectations of a more conscious consumer. Companies that manage to integrate sustainability into their business DNA will see an increase in customer loyalty , who increasingly value commitment to the environment and social responsibility.
Mastering interactive audio marketing
Audio marketing will not only continue to grow, but will also become a form of direct interaction with users. Podcasts and voice assistants will offer a unique opportunity to connect in a more natural and personal way.
One notable initiative is Spotify , which email marketing guide has developed interactive ads for its free version. These ads allow users to respond using voice commands to learn more about a product or even to access a special offer. For example, if a user hears an ad for a clothing brand on Spotify, they can say “send more info” to receive additional details directly to their email or app.
Spotify Interactive Ads
However, the key to success will be cmo email list to foster interactivity , encouraging users to participate and offering exclusive content. Brands that creatively integrate audio into their strategy will be able to generate a closer and more differentiated bond with their audience, taking advantage of the closeness that the human voice provides.
Organic viralization strategies through hyperlocal microinfluencers
Collaboration with micro-influencers has been an established trend, but in this scenario, hyperlocal influencers are positioned as the new ally of brands. These are content creators with small but highly engaged audiences , who Advanced automation with focus on local communities or specific niches.
One example is San Pellegrino ’s campaign in Spain, where it collaborated with local micro-influencers to promote its line of drinks. These content creators, with a strong connection to their communities, showed how San Pellegrino drinks were authentically integrated into the local food culture , sharing everyday moments such as outdoor meals or aperitifs in the sun. This strategy allowed the message to be perceived as close and genuine, generating a natural viralization and an emotional connection with local consumers, which effectively boosted the brand’s visibility .
