Inbound marketing is a highly adaptable strategy for businesses of any size and type. If you have a physical store, you have plenty of opportunities to integrate your inbound strategy and offer the consumer a complete experience. Don’t believe it?
How to integrate inbound marketing into the in-store experience
Keep reading and you’ll discover the 5 key points to achieve this.
1) Focus on local SEO
Search engine positioning is not just the domain of big brands. It is true Asia Mobile Number List companies with bigger budgets have it easier in many aspects, and the battle for the top spots can be very competitive. Therefore, instead of focusing on generic keywords, the strategy for success is to focus on local searches.
According to the latest data from Go
Globe, 71% of respondents use search engines to find information and addresses for local businesses. And when customers find the store they are looking for, they take action. In fact, according to Google research, 50% of smartphone users who conducted a local search ended up visiting the store the same day, and 18% of those searches resulted in a sale after the in-store experience.
To make the numbers work in your favor
All you have to do is be easy to find . To start, make Email Directory your store is registered with Google My Business, enter as much information as you can (including photos) and above all, don’t forget to verify your address!
2) Generate leads in person
When you think of lead generation, is a landing page with a form the only BT Leads that comes to mind? If that’s the case, you’re selling yourself short: there’s a world of possibilities out there…
Starting with your in-store experience
When you have a physical store, you will encounter many spontaneous visitors. But if you don’t have a system to attract them, a good part of them will leave without buying and forget about you.
Instead of losing these potential customers
You need to learn more about them so you can integrate them into your inbound marketing . After all, they have expressed an initial interest in your brand, so they are a great addition to your database.
How do you get it?
Well, exactly the same way you would do it online: by offering them something of value in exchange for their email address . It could be a discount coupon, a promotional gift… Once you have obtained this precious piece of information, you will be ready to incorporate it into your regular email marketing flows.
