Choose the right anchor text

Anchor text is the clickable text that appears in a hyperlink, like this:

You have full control over the anchor text on your own site.

Be strategic with the words and telemarketing data phrases you use so that they clearly indicate the topics of the landing page.

Quality anchor text helps both users and search engines determine what a page is about before clicking on it Choose the right anchor text.

Crafting relevant anchor text also allows Google to better understand the structure of your site, giving it more context about how pages relate to each other.

An SEO friendly anchor text is:

• Short: Keep anchor text short so that it’s clear to users and search engines what the page is about. We recommend keeping anchor text to five words or less.
• Relevant: Avoid vague anchor texts, such as “click here” or “this weird life hack will help you lose 10 pounds a week.” Neither of these options tells Google what the linked page is actually about.
• Optimized: You’re not likely to be penalized for using exact match anchor text for internal links, as long as the anchor text is relevant to the linking page. And you’re not trying to over-optimize by keyword stuffing Choose the right anchor text .

But be careful with external links: manipulating external anchor text is a violation of Google’s webmaster guidelines.

With all of these best practices in mind, assign anchor text suggestions to your pillar and cluster content based on keyword research Choose the right anchor text.

For example, you can use the Keyword Magic Tool to find keywords related to “email writing” for your topic group.

Choose a couple of appropriate, related keywords and add them to your strategy document.

4: Identify the authority pages of your website

Your most authoritative pages have high-quality backlinks (i.e. links from external pages) pointing to them.

Google sees backlinks as a vote of change the power settings of the network adapter confidence. So if a page has a lot of votes – i.e. backlinks – some of that authority can be passed on Choose the right anchor text.

The goal is to strategically pass this authority (or link equity) to other pages through internal links.

To do this, find the most authoritative pages on your site with Semrush’s Backlink Analytics tool .

Enter a domain and click “Analyze.”

Next, click on the “Indexed Pages” tab.

This report will show a list of pages on your website, sorted (by default) by number of referring domains.

Now these are your most powerful pages.

Export your results as .csv or .xls files.

Next, paste at least ten of your high authority pages into your strategy document.

Use these pages to link to less authoritative content to help improve rankings.

A strong internal linking structure is especially important if you haven’t built up many authoritative backlinks yet.

To get started, choose a new piece of content or a page that you want to perform better. Then, identify relevant linking opportunities.

Use Google’s “site:” search operator to find related pages on your site that mention this page’s target keyword.

For example, we could search america email list for “site:semrush.com internal links” to find articles related to this guide and add links.

Now, go through the search results and find all the pages related to this Choose the right anchor text.

Then, paste those links into your strategy document.

After compiling your list, add links from each of the identified pages. Bookmark the links as you go.