Subscribing to your newsletter is the first step a visitor to your site takes toward a future purchase. But between subscribing and purchasing your products, there is a lot of work to do. And that work starts with creating a good first impression of your brand or company.
The Welcome series of letters copes with this task perfectly. It is this that determines the nature of your further relations. The Welcome series will show how subscribers will react to your letters – open them or send them to SPAM without regret.
So how do you start a conversation with new customers?
One email won’t be enough. To build trust with new customers and introduce them to your brand, product, or service, plan on at least a series of 3-4 emails.
When subscribers sign up for your site or subscribe to your newsletters, they expect a warm welcome. That’s why welcome emails have a much higher rcs data open rate than promotional emails. If you don’t send welcome email chains, you’re missing out on a chance to tell your audience something important. Something they’ll actually read.
In this article, we will tell you how to create a good welcome series of letters and show you some successful examples.
Identify key topics
In your first message, be sure to thank them for subscribing. Ask the new subscriber to confirm their desire to receive emails by clicking the appropriate button or following the link. And let them know what they will be receiving in the future.
Serpstat in a welcome letter introduces recipients optimizing for deliverability to the tools that the service provides and gives discounts of 30% and 40%. The letter turned out to be long, but colorful and well-structured, so it is easy to perceive, despite the large amount of information in it.
Welcome
Determine what you want to inform new subscribers about.
What is important for them to know about the brand, product, or principles of your work. In your next email, include a brief overview, links to useful articles, or answers to popular questions.
Communicating at an early stage of acquaintance uae phone number has many advantages. According to statistics, subscribers who received welcome letters at the beginning interact with the company much longer. But this also implies responsibility. Think through each phrase so as not to cross the line of importunity and familiarity.
In the second and third letters, Serpstat introduces the blog to recipients and shares useful cases on how the service’s tools can be used to achieve good results.
