The Ocean CleanUp also shares that they try to be creative by quickly tapping into new tools and possibilities on a social medium. You can also be creative, relevant and innovative with that. After all, the medium is and remains the message. Dare to experiment with that! And make sure that people are happy with what they see. In whatever way.
Visual search is the future
And if there is one thing that makes people happy, it is the social medium Pinterest, which has been around for email data fifteen years now. Whether we are looking for inspiration for a new home to decorate, a contemporary wedding invitation or how to combine cowboy boots in an outfit: we first start Pinning en masse, before we make a purchase. Pinterest makes us happy , because the images are beautiful, cozy and often exactly what we are looking for. It is a positive platform, whose target group is getting younger and younger.
Gen Z has embraced the social medium and is also very engaged, according to Hidde Terpstra of Pinterest. They mainly use Pinterest as a search function to find new products and discover new styles. And that is good news for brands. Visual search is the future and that makes Pinterest ideally suited to display your products and link to your webshop.
Gen Z Pinterest
Slide from the presentation by Hidde Terpstra from Pinterest
And the great thing is, unlike a video on TikTok or a story on Instagram, the lifespan of a Pin is endless. So it can and should all be a bit slower.
It is clear: cheese soufflé sandwiches come and crompouces go, but the core remains the same: really listen to your target group, respond to is your whatsapp data bundle running out movements in the market and use creativity as a distinguishing factor. Whether it is hyperniche content, trendsetting on TikTok or visual search on Pinterest clean email successful social strategies revolve around relevance and impact.
So keep scrolling, analyzing and experimenting. Because algorithms and AI are getting smarter, but human insight and creativity still make the difference.
