Maximize the Impact of Digital PR Campaigns with Internal Links

Digital PR is a public relations tactic used to gain backlinks. 

But you can also use this strategy to improve your internal links.

Digital PR campaigns are often linked to landing pages, like this one:

Consider how you can use your campaign landing pages to pass authority to other related pages on your site.

This could include basic navigation phone number lead links or contextual links within the body text of the landing page to improve SEO and user experience.

See how the example above links to Semrush’s Site Audit tool ?

The page being linked to provides more context to users who arrive at the campaign landing page. And if the campaign landing page earns backlinks, it will pass on that authority through internal links.

A win-win situation.

For even more tips, check out our video on advanced internal linking techniques.

Audit the existing internal links on your website 

Unless you’re working on a completely new website, you probably already have some form of internal linking in place.

And to create a solid internal linking 7 hidden mistakes in b2b sales scripts how to avoid them? strategy, you first need to understand your current internal linking structure.

Performing an internal link audit will help you with this.

To get started, head over to the Semrush Site Audit tool. Next, enter your website name and click “  Start Audit  .”

The tool will prompt you to configure your audit settings. Once you do, the audit will begin. 

Once completed, you will find your Internal Links score (under Topic Reports). Click on ”  View  Details  ” to access the full report.

This report offers five insights you need to audit your current link structure:

<meta name=”viewport” content=”width=device-width, initial-scale=1″>. Page Crawl Depth tells you how many clicks it takes to reach pages on your website. Use that information to increase accessibility to your deeper pages.

2. Internal Links  tells you how many internal links you have on your pages. If you click on the bars, you’ll know which pages have how many links. This way, you can plan to add links when necessary.

<meta name=”viewport” content=”width=device-width, initial-scale=3″>. Internal Link Distribution shows you the percentage of internal links to your pages. It ranks them from strongest to weakest based on authority.

<meta name=”viewport” content=”width=device-width, initial-scale=4″>.  Internal linking issues:  Highlight problems with your internal links.

<meta name=”viewport” content=”width=device-width, initial-scale=5″>. Pages with more internal LinkRank (authority) tells you which are your strongest pages. Use those pages to distribute link juice throughout your site.

Now let’s cover some common internal linking issues you can identify in the Site Audit. And how to fix them.

1. Broken internal links

The problem:  Broken internal links send both users and search engine crawlers to pages that do not exist. Broken links can be caused by, for example, deleted pages or misspelled links.

This can lead to 404 errors, which do not pass the authority.

How to fix it:  Look for broken links in the “Errors” section of your internal links report. Then, remove or replace the link with one that points to a live page.

2. Too many internal links

The problem:  Too many links on a page can confuse Google crawlers.

Additionally, hundreds or thousands america email list of links on a page make it difficult for users (and search engines) to identify which links are important.

How to fix it:  As a general rule, try not to force links on any page. When it comes to internal links, less is more – you don’t want to create a bad user experience.

That’s why the Site Audit report will flag pages that have too many links. Check the “Warnings” section of your Internal Links report.