Pull marketing requires users to actively search, seek, and crawl (that is, “pull”) content. Commonly used tools include websites , blogs , and streaming media .
- advantage:
- It’s up to the user to decide what content to find, so there are no restrictions on type or quantity.
- No technology is needed to send the content, only to store/present it.
- Unregulated and no opt-in required.
Push Marketing
- Detailed tracking and reporting – Marketers can not only know how many people have seen these messages, but georgia phone number library also their names, personal information and the corresponding tags designed when sending messages.
- High return on investment – If executed correctly, it can not only generate revenue but also strengthen the brand.
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shortcoming
- Follow the rules – Each push technology has its own rules, ranging from loose (RSS) to strict (email and SMS), such push designers to become content curators as frequency and intensity.
- Content Writing: Responsible for editing text content.
- Graphic / Motion Design: Responsible for the production of illustrations, photos, pictures, and short videos.
- UI (User Interface)/UX Team (User Experience): Responsible for writing programs, designing user interfaces with the design team, and optimizing user experience.
- Data Analysis: Responsible for data analysis to understand customer behavior, SEO effectiveness, etc.
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Search Engine Marketing
- (SEM) and Social Media Optimisation (SMO): A/B testing, designing Facebook Ads, understanding the operation of paid advertising, test results, Google Analytics, etc. to learn about the effectiveness american samoa business directory of a project and make corresponding corrections immediately. [ 7 ]
- Influencer Management: Responsible for selecting appropriate influencers according to the needs of different projects, contacting influencers, and managing the work of influencers [ 8 ] .
