Effective crisis communication with mailings

Communication is one of the most important factors in times of crisis. It can be used very effectively in email marketing. Many B2Bs are currently reducing budgets and pausing projects. However, dialogue with customers, partners and employees should continue. Effective crisis communication This can be done easily with a newsletter, for example.

Mailings give you the opportunity to provide your recipients with information. But they also have another effect. They convey security. Continue to send newsletters, but adapt the content to the current situation where necessary.

In addition, use factual company information mailings to inform people how you can be reached in the near future, how projects are being handled and, even if nothing has changed, emphasize that operations are continuing as usual. Effective email data crisis communication Make sure you address people in a positive manner and increase trust by showing how you as a company are responding to the circumstances in these times.

Content optimization creates security and offers new offers

Especially in times like these, new doors are opening for content formats. Crisis-appropriate, open and transparent communication is particularly important now. Now and for the time after the crisis.

At the moment, customers want to know above all what changes there are, what they can expect from your company in the future and how things contextual and anticipatory marketing with proximity technologies will continue. All of this is conveyed primarily through text content. But it does more than just convey factual information. It can now also convey security and build trust. That is precisely the key to solid customer relationships.

But now is also the opportunity to offer new content formats. (Working) life is currently taking place online and at home. Companies can now expand their online offering. Live videos are perfect for an expert chat on various topics and online training gives your customers the chance to be trained by you even when they are working from home.

There are many possibilities for content. Whether as a new content format, as crisis communication or on various channels such as social media, Google Ads, and your website. Textual content conveys factual information and security and continues cmo email list to generate leads. Effective crisis communication Various content formats ensure that your company is and remains present.
It is important that all forms of content are adapted to the current situation. This is the only way it is credible and fits the requirements of your target group.