In commercial real estate, there is already a long and successful experience of using email newsletters. The main advantage is that they can be automated, which significantly saves working time and nerves.
Real estate agencies and developers who do not use email newsletters are losing some of their profits. But only by building a competent marketing strategy can you get a good return from newsletters.
In this article, we’ll show you how realtors and developers can use email marketing to stand out from the competition and expand their network of potential clients.
How to Build an Email Marketing Strategy for Commercial Real Estate
Follow these 7 steps to build an email strategy to successfully grow your business:
1. Segment to stay relevant
Real estate market reports are of great interest to potential clients who are considering renting, buying or selling a property. However, once the transaction has been completed, this information will no longer be relevant to them.
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Therefore, it is necessary to divide the email list to data address base into several groups in order to customize the mailings to the needs of the target audience. For example, start with buyers and sellers of real estate, tenants and landlords. Segment these groups by location, footage of premises, by lease terms, etc.
Each segment has its own customer journey from the moment they start looking for a solution to the moment they make a deal. Therefore, it is necessary to create separate series of letters to meet their needs and wishes.
2. Automate email newsletters
One of the most effective methods for achieving goals in the real estate sphere is contact with clients. Constantly communicating with potential people will continue to shop online buyers, sellers, tenants and helping them with advice, you dispel doubts, they become ready to cooperate. Email newsletters are the best tool for this.
At the same time, you don’t need to come up with and send letters around the clock. You only need to create and set up a series of letters once, which will be launched automatically after the subscription is made and sell your services instead of you. Automation of processes will free you from the daily routine.
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Estismail allows you to run a series of emails at uae phone number regular intervals or at a fixed time. For example, one email per day for a week, which will be sent at a set time without your intervention.
The welcome series of emails is especially important because it is the first message your contacts receive after registering on your site or subscribing to your newsletters. It can contain any number of emails, but on average it is 3 to 5.
The welcome series is a chance to make a good impression on a potential client and build their trust in you. Welcome emails have an open rate of up to 86%, which is much higher than other mailings.
