The online competition for companies is fierce and the well-known algorithms do not make it any easier to remain visible to the target group. Don’t panic: through employee advocacy , or through online ambassadors, you can possibly increase your reach and influence.
Your brand’s biggest fans are often found within your organization. They have a passion for the brand, know the products, services, mission and vision and know what’s going on. And they all have their own network: fellow students, friends, (former) colleagues and business connections. That network is special lead strong and often more specific than that of the organization itself. Moreover, consumers trust other people more than an organization or brand.
Expand your reach
By distributing content via employees, you can significantly increase your reach. And not just because you do away with algorithms in this way. Because when an employee shares something on social mia, the effect is considerably greater than when the brand itself shares something. What’s more: if an average of 3 percent of employees share LinkIn content from the company, this results in no less than 30 percent more engagement. As can be read in the book Employees as online ambassadors in 60 minutes (aff.), research by IBM shows that leads generat via an employee’s social mia channels yield 7 times more than other leads.
In the book, Stéphan Lam advises companies to start an online ambassador program quickly. This can help and encourage employees to use their social mia accounts in a more professional and successful way. If your staff has a strong online profile and shares relevant content, this will benefit the visibility of the organization, according to Lam. Moreover, this will turn your employees into crible experts, a powerful marketing tool according to the author.
Benefits for employees
>>If you want your employees to be intrinsically motivat to participate in an online ambassador program, you ne to show search engine optimization mails them that it will also benefit them personally. This increases the chance that they will actively act as ambassadors and in this way, for example. A obtain inside information from relevant parties.Employees as crible
By participating in the online ambassador program, employees can also increase their own reach and influence. los mejores cursos de Because their social mia posts are then no longer only spread in their own network, but possibly also seen by customers, clients, colleagues and managers. A larger network with the right people is extremely valuable, both personally and professionally.
employee advocacy
