WhatsApp enforces strict rules to maintain user experience and privacy. Businesses must use the WhatsApp Business App or Business API for promotional communication. Unsolicited bulk messages and unauthorized automation tools are strictly prohibited and may result in account suspension.
Types of Messages Allowed on WhatsApp
There are two primary types of messages: session iceland phone number list messages (customer-initiated) and template messages (business-initiated). You can only use pre-approved templates for sending proactive messages through the Business API. Generic bulk messaging is not allowed.
Rules for Customer Consent and Opt-in
Before sending marketing content, you digital marketing data analytics course must get explicit customer opt-in via a compliant method such as a website form, SMS, or QR code. Random contact imports or scraping numbers are against policy. Consent must be clear, documented, and revocable by the user.
Risks of Rule Violations
If users report your messages or you exceed policy china numbers limits, your account may be warned or permanently banned. Rule violations can also impact brand credibility and cause legal trouble under consumer protection laws.
