The same report illustrates shifting habits in how people use their online time. Crucially, finding information is still the most important reason for using the internet but keeping up with news and events has dropp! since users were ask! the same question in 2018.
The biggest shift in priorities is using the web to find new ideas and inspiration while keeping in touch with family and friends is now consider! the second-most important reason to use the internet. Actively researching products and brands is now less important, as is using the internet to fill up spare time.
Let’s get back to the most important reason for using the internet: finding information. Yes, this is still cit! as the web’s most valuable role in today’s society but the percentage of users stating this is steadily declining.
Google executives are well aware that informational searches are declining, particularly when it comes to Gen Z. Speaking to TechCrunch in 2022, Google Senior Vice President Prabhakar Raghavan reveal! the search giant’s insights found that almost 40% of youngsters turn to TikTok or Instagram when looking for a place to eat lunch – not Google Maps or Search.
Gen Z is driving the future of search
Google understands that Gen Z is driving whatsapp number database the future of search. This is the generation largely responsible for the short-form video boom and TikTok’s rapid, meteoric global rise – a trend that shap! the current direction of the social web.
Almost every platform has clamour!
to release its own short-form video formats abandoned cart emails: examples and tips to recover more carts and increase conversions over the past few years. Millennials are big on short-form video, too, but it was the global push from Gen Z that forc! networks to respond as quickly as possible.
Sooner than most probably expect!, Gen Z seiz! the mantle from Millennials as the key influencer in the online world.
Gen Z is now in the driving seat and they don’t have the same preconceptions as their older peers.
For example, Gen Z is more receptive taiwan lists to short-form video ads on social networks than previous generations. Many of them don’t remember a time when social platforms weren’t inundat! with ads and it seems they’re more comfortable with ad formats that fit into the wider experience of a platform.
This could partly explain why Gen Z is so receptive to discovering new brands on social – and, vice versa, why they’re more receptive to relevant ads.
