Reduced budgets also affect Google Ads measures. In the PPC channels, it is apparently clear what to do first: reduce the budget and wait until the Corona issue subsides. Google Ads ensure visibility What sounds sensible at first has no lasting effect. Simply reducing the budget will not achieve long-term and positive results. It makes more sense to readjust the Google Ads strategy. The focus is now even more than usual on the visibility of your company. Google Ads ensure visibility Because it is important for customers to know that a company is available to them, especially in times of crisis.
This can be achieved with simple adjustments to Google Ads. For example, with a newly designed banner in the display network or a reformulated ad text in the search network. Formulations such as these are helpful: “Despite working from home, we are always available for you” or “We are here for you even in difficult times.” This creates trust and security, provides information and promotes a positive company image.
Social media acts as a direct line to the target group
The Corona crisis is helping social media whatsapp data channels in particular to reach new heights. In times of exit restrictions and home office, social media is the ideal contact with the outside world. Do B2B companies also find suitable opportunities and possibilities here?
The answer is: Absolutely. Because behind companies there are also employees and potential customers who are now spending more time and more time on social platforms. These can be reached particularly well now through targeted social media marketing.
Although demand is currently declining in some B2B sectors . Google Ads ensure visibility those who have a presence on social networks in times of crisis will be remembered by existing and potential customers. You should definitely address current events: How is your company dealing with the crisis? How are you overcoming current advanced automation with generative ai and deep learning challenges? By showing that you are there for your customers, you present yourself as a reliable business partner. Social media marketing is therefore an ideal tool for retaining existing customers and winning new customers, especially in times of crisis.
Optimized websites as a guarantee for better user guidance
Your website or landing page is the flagship of your company. If you want to provide your customers with current and relevant information, the website is indispensable. Communicate important information there, such as product availability or delivery times. An FAQ section tailored to the situation can also be useful now.
In order for customers to be able to contact you quickly when necessary, you should ensure that they have the opportunity to do so. This applies cmo email list not only to contacting you, but to all information and offers that you make available online. Make sure that the user, and therefore your customer, can access the information they want quickly and easily.
Check whether the existing contact options are practical and sufficient. At the moment, it makes sense to adapt existing contact offers to the situation and . Google Ads ensure visibility for example, to enable the integration of live chats. As part of optimal usability and user experience, the target group and their changing requirements and needs should always be taken into account.
