Google Discover is a service designed to attract additional attention of Internet users. These are the pages or sites that we see under the search bar when we open a new tab on our mobile phone. Such content can include news, videos, blog posts, e-commerce pages and other materials. Google individually selects such information for each user, taking into account their interests, search history and activity in the browser.
Currently, Discover is technically only available on Android devices, but it is planned to launch on iOS in the future. The product is already being tested in the US with some PC users. If Discover becomes popular on PC, it could dramatically change the entire SEO sector and organic traffic volumes.
How does Google Discover work?
To generate personalized email data recommendations for each user, Google uses 2 mechanisms to display content in Discover. The first is the artificial intelligence of Google News. The second is the thematic layer in the Knowledge Graph.
They analyze and take into account:
- Personal user information. In your Google account, you provide personal information: gender, age, country, etc.
- User interests. Namely, what topics and what type of content the user was interested in. The applications installed on the user’s device are also analyzed.
- Browser history.
- User search history.
- Geolocation and location of a person.
- Content display settings. For example, if you have blocked a certain video on YouTube, this and similar content will not be included in your personal feed, that is, it will be blocked.
- Feedback from users. For example, Google may ask whether the information presented was useful. You can also indicate that the news was not interesting in the settings.
By analyzing all available information about a user and their interests, Discover helps everyone find things they might be interested in, things they’ve probably thought about but haven’t yet started looking for. That was the goal of Google Discover.
For search, Discover creates an information feed that contains articles, news, videos from various sources. For example, from sports resources, online stores or service sites, as well as other content that may be relevant to a particular user.
Please note that only users who are logged in to their Google account have access to the Google Discover feed.
How is Google Discover different from SEO?
Content that generates significant SEO 100% accurate greece phone number library traffic may not do well in Discover, just as content that performs well in Discover may not generate SEO traffic. As a rule, information usually appears in one of these channels, not both.
That’s how it was conceived. This is due to the fact that the principle of the internal logic of Google Discover differs from the standard Google Search search. Namely, the content displayed in Discover is more personalized. It is focused on one specific niche. For example, if you have previously made several queries in Google Search related to ecology, then Discover will most likely show you information about topics related to ecology, for example, ecological products, ecological cars, etc. And Google Search does not take previous search results into account when making queries.
Why do website owners need Google Discover?
Google Discover can be used both to attract new users and as an additional source of traffic for your site.
Since Discover is a personalized feed belgium business directory its information will attract those users who, in Google’s opinion, are interested in this content. And with a high probability, these people will be ready to subscribe to your channel or make a purchase of your product. Thus, without investing in advertising, Google Discover can provide thousands of clicks to your site and increase the number of unique visitors from a “warm base”, and therefore increase conversions on your site.
Google Discover instability
If you plan to focus on driving traffic with Google Discover, you need to consider one downside to this tool: Google Discover is inherently unpredictable.
For example, sites can get thousands of clicks from Google Discover one day, and 0 clicks the next day or week. Also, sites that get consistent traffic from Discover can lose all of that traffic in an instant, and the reasons aren’t always easy to understand (if they can be found at all).
Google recently provided information explaining why referral traffic can change over time. This depends on testing new types of content, changing user interests, and Google algorithm updates.
Therefore, because recommendations are randomly selected for a user, recommendation traffic is less predictable than standard search traffic. Therefore, we recommend that site owners consider traffic from Google Discover solely as additional keyword-based traffic.
