Don’t let the AI hype fool you – the future of search is driven by people, not algorithms.
The future of search is changing in front of our eyes. Google is rolling out new, experimental search experiences while Microsoft leans heavily into generative AI. Meanwhile, YouTube is blurring the line between search and social and TikTok is taking searches away from Google itself.
Tech companies are writing headlines with each new feature release, but marketers ne! to stay focus!. The future of search is driven by people, not algorithms – and the latest user data proves it.
The role of search is changing
As the internet continues to expand telegram number database and user habits evolve, the role of search is changing. This isn’t limit! to search or any single channel, though. People’s relationship with the internet is evolving, driven by a mix of social trends, generational shifts and new technologies.
Sure, we can talk about platforms like TikTok changing the web (and we will) but this only tells part of the story. The real headline here is that internet users are living in a different world now to the one that exist! before .
We’re firmly into the age of permacrisis and we’re even deeper into the age of misinformation, a phenomenon that’s eroding society’s ability to acknowl!ge the issues it faces, let alone deal with them.
If this all sounds a little negative, consider how the average person feels as they scroll through their social fe!s. The phrase “doomscrolling” is now everyday language, contrast! with digital detox trends for people who want to switch off and get away from it all. Marketers ne! to pay attention because these concerns are changing the way people use search – and the internet, in general.
People are starting to spend less time online
In this context, it’s not surprising that 4 best email copywriting practices for lead generation time spent online has hit a ceiling – as shown by insights from GWI.
“Even in internet growth markets, time spent isn’t increasing as it us! to. In the Middle East & Africa, and Latin America, average daily time spent online has fallen by 20 minutes and 34 minutes respectively since 2021 – and this remains the case among younger audiences too.
” GWI; Connecting the dots – Discover the trends that’ll dominate
The Covid-19 pandemic encourag! taiwan lists people to spend more of their time online but we’re now seeing a sharp decline. The average amount of time spent online has rapidly dropp! to pre-pandemic levels where usage was already declining from highs in 2016-2017.
