If you run your account with the goal of reaching the widest possible audience, you’ve probably wondered more than once how often to post on Instagram to be successful. Every morning, so that your followers start their day with you? Once every 3 days, so they don’t get bored? Or maybe once a week, to build excitement among your audience? The answer to the question “how often to post on Instagram?” can be found below! And it may surprise you!
What was it like for me?
I remember practical examples of how to structure a complete website with a focus on seo when I used to post photos every day (sometimes even twice a day!). The reason? I didn’t want to leave for work without breakfast, and I had to take my medication an hour before a meal.
Every morning I would wake up at the crack of dawn, take some pills, make some coffee, sit in a chair and start my Instagram “routine”. I would post a picture, reply to comments and visit other accounts. And so it went, day after day.
I didn’t think about what the best time to post photos on Instagram was. I just posted in the morning and then spent an hour tending to my plot – because that’s when I had the time.
The result? My account started growing.
But then I had to take care in the era of mobile internet of organizing the wedding, “real” adult life started and my entire Instagram routine fell apart like a house of cards.
I’m back in the game!
It turns out that there is a more important thing than posting often. It is… posting REGULARLY. And it is not about posting just anything, but things that actually support your goals. Because you are on Instagram for a reason, right? So if you can only post twice a week, then do it twice a week. But make it happen! And make it valuable to your audience. Remember – one post a week is better than a post… of posts.
Why is regularity on Instagram important?
The power of Instagram b2b phone list is that it allows us to build close relationships with our audiences precisely through systematic contacts. Think about it – who will you bond with more? Someone you see once a month or someone you meet every day? The answer is simple. Remember also that content on Instagram is ephemeral. Unlike materials created for Google or YouTube – after some time, they simply disappear into the abyss of history, covered by new posts. That is why it is so important to regularly appear both in the hashtag feed and in the minds of our audiences. This way, you will not let yourself be forgotten!
How to schedule Instagram posts in advance?
If you can’t sit down regularly and come up with captions for photos, you can use Creator Studio. This is a Facebook add-on that allows you to plan your Instagram content in advance, among other things. What’s more, it works in your browser! If your fingers are numb from clicking on your phone, thanks to Creator Studio they will sweat on your laptop keyboard for a change. So you can sit down once a week and write posts in advance. It’s also worth thinking about what and when you want to publish. Do you run a business? Think about when you have a new product launch planned, when you have a special promotion, when you want to collaborate, and when your brand’s birthday. If you don’t have a business, think about when you go on vacation, when holidays are important to you, or when you plan to do something unusual. Writing down such dates is very useful – if only to prepare the right materials in advance (e.g. special graphics). However, during a sales campaign, such a publication calendar is simply an absolute must-have!
