Data Marketing and Content: How to Make Both Work in Your Strategy

Producing digital marketing content without knowing why or for whom is something that only causes

a waste of time and money. In times of Big Data, companies have a wealth of market data that they

can use to analyse and direct their content strategies.

Data marketing is a data-driven approach , which can also be implemented in content marketing .

In this perspective, every strategic decision on planning, production and promotion of content is

made based on the knowledge that data can provide about the market.

This way, you have more opportunities to produce content that sparks interest and achieves your

company’s marketing goals.

If you also want to achieve these results with your brand, read this article now to understand how data-driven marketing can be used to optimize your content marketing.

In the end, what is Data Marketing?

Data marketing or data driven marketing jordan phone number list is the incorporation of data as a

central axis of marketing decision making . The creation of campaigns, the definition of the target

audience, the choice of a new channel, the production of content, all of this is guided by data.

However, data alone doesn’t tell you anything. A graph can show the average age of your audience,

but how can that be used to improve results?

Companies must have tools and procedures for collecting , processing and analyzing data , so that

human intelligence can transform them into useful information and insights to improve strategies.

These practices became more common with digital marketing. Before, marketing looked for market

data to define the audience or the media for a strategy, for example. But it did not find the precision and volume of data that the Internet provides .

Today, it is possible to know all the steps of consumers , visitors to your website and even your competitors, in addition to monitoring the performance of all their actions. Thus, the information becomes much richer to serve as a basis for decision making .

Powered by data, marketing has a better chance of achieving its goals, taking smarter risks, and performing better.

Thus, those who know how to use data marketing have a competitive advantage in a market that increasingly demands greater efficiency and better results.

What is the relationship between Data Marketing and content?

Content marketing is an area of ​​marketing know and plan your business well that must adopt a data-driven approach to be more efficient.

This strategy consists of creating relevant content for the audience with the aim of attracting their interest and generating more business from this approach with the brand. For this reason, it is one of the pillars of inbound marketing , that is, attraction marketing.

When content marketing decisions are driven by data, they become more targeted strategies. Data brings insights into audience behaviors and interests, the performance of published content, your competitors’ strategies , and much more.

This information can then be used to evaluate results and plan content to make it more relevant to the audience and meet marketing objectives.

How does Data Marketing contribute to Content Marketing?

Data marketing brings intelligence to content marketing . Instead of acting in the dark, creating

content without purpose, you start to create strategies that are buyer-persona oriented and focused on results.

Next, you will better understand how Data Marketing contributes to content strategies.

Knowing the audience

Data helps you better understand the people  bgb directory your brand communicates with in your content marketing strategy.

By knowing who they are, how they live, what they like, what their challenges and motivations are,

what problems they need to solve, and other characteristics, you will better understand how your content can be relevant to them .

With this information, you can describe the buyer persona of your strategy, which summarizes the profile, interests, needs and behavior of your ideal client and thus communicate better with them.

Plan content guidelines

Data analysis helps you understand what people are searching for on the Internet . You can

learn about users’ search intentions and know what topics you can address in your content to satisfy

them.

In this way, data helps define the content patterns you can produce, with more opportunities to attract interest and web traffic .

Furthermore, if you deliver good results that answer users’ questions, you have a great chance of achieving good organic positions on Google .

Mapping content channels

Data analysis also shows which are the best channels for publishing and promoting content, such as blog , Facebook, Instagram, email and others.

A person may go through several channels throughout their buying journey . Therefore, it is

important to understand which platforms are used in this path and help the buyer persona the most to lead to the purchase.

This way, you can produce more efficient content for each channel and each stage.