How to select If you regularly launch media campaigns, you constantly need dozens or even hundreds of new images. In this article, we will tell you how to select clickable images that also meet the requirements of advertising systems.
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Types of ads with images in Yandex
Yandex Direct has the following types of ads with images:
- How to select text and graphic advertisements;
- graphic ads;
- media banners;
- smart banners;
- banners on search.
Let’s focus on the two most frequently used types – text-graphic and media.
Text and graphic ads
They are the most universal and easy-to-set-up type of graphic ads. The advertiser writes the text and uploads the image, and when the ads are displayed, they automatically adjust to the available blocks on partner sites – they change size and appearance.
Below are examples of contextual ads on YAN sites. The ad type and size changes depending on which part of the page the ad is shown: in the sidebar, between paragraphs, under the header or above the footer.
- Direct horizontal contextual ad:
- Direct vertical contextual ad:
Text and image ads contain the same elements as text australia telegram data ads: titles, descriptions, quick links, and callouts. Not all of these elements are displayed in every impression — some may be missing depending on the format. Fill in all possible fields to convey more useful information.
Display Ads
Includes the following formats:
- banner to the right of Yandex search results, mini ten steps on how to use a minisite builder in your strategy and premium formats available;
- banner under the search bar on the ya.ru page;
- banners in Yandex services – Weather, Mail, Games, Pictures, TV programs, Translator, Auto.ru, Kinopoisk, Music, Poster, Video, Edadile.
Advertising banner in Yandex Afisha service
- premium billboard – takes up the entire width of the screen, placed in the header of Yandex services and partners.
Premium billboard in Yandex Music service
When launching media formats, the advertiser configures mobile database campaign parameters, specifies audience characteristics and uploads creatives.
Unlike text and graphic ads, in media formats there is no need to separately indicate the title and description of the ads; all the necessary information is placed on the banner.
Banners can be dynamic and static, adapt to the screens of users’ devices or not change their size. It all depends on the chosen format.
