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In Yandex TOP How to choose images for contextual advertising: basic principles
An attractive image increases the clickability of an ad. Of course, everyone belgium telegram data has their own concept of beauty, and you can’t please everyone. But it’s worth following a few basic principles:
- Quality.
- Relevance.
- Metaphors as a tool.
- Persons and characters.
- Contrast and recognition.
- Diversity.
File quality is also a sign of beauty
The image must be clear. Any ripples, blurriness, defocus, distortion of proportions and other interference create an unpleasant impression and affect the CTR.
The image resolution must allow it to be scaled to all advertising module formats, so it must be prepared for the maximum required photo size.
Not familiar with the art of photography? Use the manufacturer’s photos
Amateur photos “on a phone” are certainly trendy now. But they are good for social networks, and even then – not for every account. It is better to do product photography professionally. It is not necessary to 1. choose form fields depending on what you need order photos of all products from an expensive photographer. But you need to set up good lighting and take contrasting, undistorted images of your products. If this is not possible, use a photo of the manufacturer.
Matching the search query and the advertising campaign objective
The picture should not be misleading. Its purpose is to illustrate the subject of the advertisement. Any declared materials, models, characteristics should not be replaced by alternative ones: wooden houses mobile database remain made of wood, patchwork tiles are not replaced by mosaics, and so on.
The picture of the promotional offer can be supplemented with a percentage sign, a promo code or an obvious benefit.
Two chairs for the price of one? Reflect this in the illustration
If your goal is to popularize the brand, you can make its logo part of the composition (but no more than 20% of the total image area).
