Digital marketing is a collection of activities and strategies, and digital media refers to a range of forms, formats and platforms, including:
- SMS and MMS
- In-app notifications/push notifications
- Social media (Instagram, TikTok, LinkedIn, Facebook, Snapchat, Twitter, Pinterest)
- Audio (Spotify, Pandora, and Apple Music)
- Digital advertising (banners, pop-ups)
- Video (YouTube, Netflix, and Hulu)
Digital marketers use digital media to connect with customers. In other words, digital marketing is the strategy and digital media is the method.
Digital Marketing vs Internet Marketing
Digital marketing and internet marketing are israel phone number library slightly different, but there is overlap between the two. Digital marketing refers to a range of marketing activities and marketing tactics based on a range of digital media channels.
Internet marketing is a subset of digital marketing that involves using the internet to generate sales leads. All Internet marketing is digital marketing, but not all digital marketing is Internet marketing. For example, television advertising, digital billboards, radio advertising, and text messaging (SMS) are digital marketing, but not Internet marketing.
Digital Marketing vs Inbound Marketing
Inbound marketing is a more cohesive strategy than digital marketing, consisting of a number of digital marketing tactics designed to drive potential customers to your content/digital assets. Inbound marketing what is adwords and how can it boost your website is metrics-driven, focused on bringing in customers and moving them “through” the sales funnel, ultimately generating marketing qualified leads (MQLs) and lead conversions.
Advantages of Digital Marketing
Digital marketing strategies can help companies communicate directly with customers as they move along their unique purchasing journeys, and can help creative marketers provide the right content and products at the right time on the channels that customers prefer. Using digital marketing KPIs, marketers can understand which strategies are effective and taiwan lists their specific effects, so as to continuously improve, improve customer interactions, and increase marketing ROI.
Excellent digital marketing is beneficial to both customers and businesses. By providing personalized content and products/services to each customer, customers will feel that your brand understands his needs and can provide valuable services or products. This will ultimately enhance customers’ trust in you and make them loyal fans of your brand. Digital marketing can provide multiple advantages to businesses, including:
- Improve reach: Most customers begin their online purchasing journey through multiple digital channels.
- Precise Targeting: Marketers can use SEO and social media strategies to reach more qualified buyers, thereby increasing conversion rates, revenue, and brand advocacy.
- Agility: If your goals change, you can more easily adapt your digital marketing strategy.
- Measurability: With more robust attribution, digital marketing can better understand which strategies are actually driving growth.
