Researchers have stated that 82% betting phone number data
of consumers open and respond to engaging emails. This is a clear indication that there is power in crafting emails that are engaging in nature.
The good thing is that you can properly use interactive elements to generate engaging emails. That sounds pretty good, right?
All you need to do is learn how it’s done and adopt it in your emails to achieve your email marketing goals. Obviously, this isn’t the first time you’ve heard of interactive elements.
The challenge is how to implement these features in your daily emails and align them with your target market.
This article aims to help you learn how to improve email engagement using interactive elements. Let’s walk together!
Apply short and entertaining videos
Adding short videos emotional marketing: the key to connecting with your audience and building customer loyalty
to your emails is a great way to improve engagement.
Many people don’t have time to read simple, inherently boring content. You can engage these people by creating informative and entertaining videos about your brand.
Additionally, a video is a good feature when you intend to create different types of content discussing more about a particular aspect.
You may choose to create an entertaining video that focuses heavily on trends within your industry of expertise.
On the other hand, you can create videos that promote your products and services and inform your target market more about your brand.
Incorporate accordion menus
Creating an interactive phone number list from b2b fax lead
email isn’t a walk in the park. However, the use of accordion menus has made it easier to ensure you create interactive emails for your target audience.
Accordions give you space to gather a lot of information into a single email.
The most interesting thing about this feature is that you can create a large amount of content and present it in an organized manner. Readers can easily read the email without any inconsistencies and grasp every bit of the information displayed in the email.
The Accordion menu gives you the opportunity to categorize your email content into form tabs that you can easily open and expand. This feature improves your subscribers’ overall experience, especially for those using mobile devices.
Proper accordion layout increases conversions among readers who use their mobile devices to access email content.
