Research also predicts that the number It sounds like of people actively using email to communicate will reach 4.3 billion by 2023 ( Statista, 2020 ). That’s right: half of the world’s population will be using email.
As you can easily understand. Email marketing has no intention of giving up its scepter. On the contrary.
Another very interesting aspect is the average ROI of this tool
The return on investment that one can special database hope to obtain by starting an email marketing campaign. The data is obviously characterized by great variability linked to a multitude of parameters. But the most recent statistics state that for every $1 invested in email marketing. Companies can on average hope to see a return of between $30 and over $40 (that is, 3000-4000%).
If one of your concerns is that emails can be “annoying” for your leads, consider that the vast majority of consumers prefer to be contacted via email and are happy to receive relevant and useful messages in their inbox.
In short, most professionals, companies, brands and businesses in every product category today invest resources in creating effective email increase your sales with an e-commerce marketing strategies and email continues to be the main tool for acquiring new customers as well as for building and retaining them in the long term.
“Social media killed the email stars ”?
It would certainly not seem so.
How to create effective newsletters?
There are many strategies that can be used to create high-performance email messages and to manage our email marketing campaigns in Bergamo and the other provinces on which we focus our digital attention, we mix different ones every day, with consistency and flexibility, essential characteristics when operating in the digital sector. Among the main precautions to follow are certainly both the customization of messages , which always generates interactions and levels of greater involvement than standardized vietnam news latter emails, and the obsessive attention to subject and preview that stimulates the opening of the message and increase the opening rate.
But among the secrets of a good newsletter there are also the care of copy and design, which encourage reading, and the generation of original forms of interaction even within the contents of the email, including videos, surveys and captivating Call To Actions.
It is also essential to focus on mobile readability. Accessibility and automation of funnels , increasingly precise and refined thanks to advanced technologies and Artificial Intelligence.
