Support service optimization – relieving consultants from simple and frequently repeated Marketing Automation questions and problems! maintaining dialogue even at night. Example : Zoho Desk – control of support service tasks (tickets) and recent mobile phone number data setting up messages for customers! Freshdesk – a cloud solution for processing requests! Zendesk – a ticket platform for tracking and automating customer requests.
One of the most important areas for automation! which allows you to effectively – quickly and inexpensively – find new customers! increase Marketing Automation conversion! talk about your business to a huge audience and communicate with them in practical ways.
Audience segmentation – data on purchases! behavior and preferences! segmentation by age and interests:
Everything that can be useful for marketing. Example : Drip – customer segmentation and triggered mailings! HubSpot – a service for finding customers based on behavior! Klaviyo – a platform for personalization.
Social media content and publishing – content management systems help maintain activity on social media! blogs! and websites. Example: Hootsuite – planning and analyzing social media posts! Buffer – management and convenient scheduling! Content Studio – managing multiple channels at once. + ChatGPT – assistance in forming concise text based on your queries.
Email marketing is a system that helps build complex chains mikhail valerievich! what problems of emails that are sent depending on user actions! status! and preferences. Example : ActiveCampaign – creating complex scripts! ConvertKit – mailing lists for small businesses! Mailchimp – launching advertising email campaigns and database segmentation.
Retargeting automation – tools that help return customers
Who have already made a purchase! or remind those who have shown interest. Example : AdRoll – multi-channel retargeting with analysis! Facebook Ads Manager – dynamic advertising for returning customers for a specific social network! Google Ads – retargeting automation via search and display networks.
And these are just some of the ways automation is changing the business world right now! and just a few of the atb directory popular tools that are helping it evolve. There will be new tools and new uses for AI and other technologies in the coming year – and it’s your job as a business to learn about them and implement them into your operations.
