Metaphors and associations The task of selecting images for advertising services is more difficult. In this case, you can show a process, result or associative picture: a flying plane – for ordering airline tickets, brushes and paints – for a drawing course, a group of children – for a development club, a crowd of clients – for promotion services. For completely abstract services, you can choose some metaphor and “hold” it constantly, using different images.
For example, growth charts are often us for internet marketing services.
Metaphors and associations Lifehack: If you use metaphorical images that are difficult to directly associate with the brand, use brand book elements to increase recognition. For example, always add a background in the corporate color, a fragment of the logo or a mascot (character) of your brand.
The people in the frame are familiar and strangers
Often, a close-up face is us as an advertising image. This technique is justifi if the person is known to the target audience – they trust him. If the brand has an evangelist or ambassador – a person whose face brazil telegram data is associat with the brand – his photo can be us in advertising. Of course, with the permission of the person.
Strangers offering repair, cleaning, tutoring, etc. services can cause mix emotions. You are shown a cute girl in an advertisement for a cleaning company, and tomorrow there will be some kind of “Aunt Valya” with a mop on the doorstep. So the images on photo stocks ne to be fairly realistic.
Life hack: if there are no inscriptions or recognizable how to create a squeeze page that converts? contours on the picture, you can simply mirror it.
Contrast and recognition
It is preferable to show large, clearly distinguishable elements in the picture – colorful graphics with many small details can make it difficult to perceive the content. Similarly – low color contrast.
Avoid bright, flashy colors that dazzle the eyes. This will mobile database make your ad stand out, but will be associat with spam.
An abundance of r, which is associat with error, anxiety, danger, is undesirable, unless this is your signature style.
In some cases, you can tone down the color to monochrome if this style fits with the overall concept of the product and brand.
