First launched in Amsterdam, the Lightspeed Connect series aims to connect the host city’s merchants with industry experts, share knowledge that helps businesses grow, and highlight the dynamism of the local business community.

Move from experience to action, with

The Montreal edition brought together several panelists specializing in marketing, information technology, restaurants, and retail. Were you unable to attend? Here are the highlights.

1. Transition: from omnichannel to unified commerce

Consumer expectations and their turkey telegram data perceptions of the ideal shopping experience have evolved at a pace as rapid as new technologies. However, to understand the future of retail and prepare adequately, we must first understand its origins and the current situation.

Mobile apps, social media, and all web and digital. Features are constantly improving, leading to the omnichannel. Experience we know today. With the integration of multiple channels, consumers can now buy in-store, online, or through social. Media like instagram, and then return their. Merchandise online or in-store.

Move from experience to action, with

What does the future hold? The number of complaints is growing fully integrated experience of unified commerce . In just a few years, the customer will be at the center of a complete commerce ecosystem, able to complete every possible transaction through the channel of their choice—whether it’s shopping, trying on products,

purchasing, returning them, or contacting customer service.

Move from experience to action, with

We’re already seeing unified commerce taking shape around us. Houzz is using augmented reality (AR) to show what furnished homes shops 9177 will look like, even before the furniture is purchased. Eyewear retailer Warby Parker’s app lets you virtually try on glasses , using similar technology.

Commerce will become a fully integrated experience, where every customer interaction is available, on every device, on every channel, at any time.