Ten steps on how to use a minisite builder in your strategy
The website is the hub of a brand’s online presence . This channel serves to concentrate brand information and content, engage the […]
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1. Choose form fields depending on what you need
Subscription forms with more than 5 fields to fill out are a friction in the process that we must prevent.
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How to create a Squeeze Page that converts?
Email marketing is a channel that has enormous advantages, which makes generating quality leads via email vitally important for the growth of
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Use data collection and analysis tools
Data Marketing is not done without the help of tools. These are the ones that consolidate the data and transform
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Monitor the competition and benchmarks
Data is also useful for understanding what is happening around your company. Competitive analysis in content marketing helps you map out your
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Data Marketing and Content: How to Make Both Work in Your Strategy
Producing digital marketing content without knowing why or for whom is something that only causes a waste of time and money. In
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3. Find out how the product/service solves the person’s problem
Now is the time to match your persona’s needs with what your company offers. How can your products and/or services
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Create a structured and fixed program
Many online businesses are investing in more sophisticated subscription-based loyalty programs . What if you do that too? That usually involves charging
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Strengthen your authority on the subject
Competition in the market for consumer attention is increasingly greater, and for this reason, it is necessary to find ways
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Building a strong user base
Most customers come and go, but those who stay form a core that gives stability to your brand. A loyal
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Brands that have used emojis
Steve Jobs managed to achieve the feat of making the same action turn into two different buzz buttons . Let
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Buzz marketing strategies
Most of the time, all a brand wants is to be in people’s mouths , being talked about. If you’re looking for