Are you looking for new channels to reach your company? Maybe it’s worth using Instagram for this purpose? This leading social platform can be a real hit and a great marketing tool with the help of which you will reach new customers. Besides, as you will see from reading this article, the presence of your company on Instagram is not only a matter of building reach, but also building the image of your company on Instagram.
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A well-run profile allows khttps://reviewb.club/the-importance-of-backlink-authority-in-seo/ you to present yourself to future customers in an unobtrusive way and convince them to buy your products. We react completely differently to intrusive TV ads between programs, or banners that pop up on websites, than to pretty pictures that appear in our feed somewhere between photos of our friends.
At the beginning of 2020, the BrandLift agency published a report on Instagram’s sales potential. The research shows that the main reason for visiting Instagram is to be inspired. This means that we often go there for a specific purpose: we are looking for influencer advice on clearly defined topics, or information about products that interest us. The fact that users browse Instagram themselves looking for inspiration also makes them much more tolerant of ads published by brands. A well-prepared ad will become part of the feed, not standing out from the spontaneous recommendations of our friends or the influencers we follow.
That’s why being on Instagram allows you to naturally exist in the minds of future customers and become a part of their daily lives. Which is very important from the point of view of the next point.
The more and the more often the better – the effect of pure exposure
The mere exposure effect is definition and Importance of digital marketing a phenomenon that says that the more often we encounter something, the more we like it. This means that the more often a customer has contact with your brand, the more likely it is that they will choose it when making a purchase. Of course, it is important for our message to be at least neutral, because if we arouse negative emotions, the effect of such action will be the opposite of the intended one.
Get liked
In recent years, more and b2b phone list more people are paying attention to who they buy from and what values the company and its owner follow. Credibility is in fashion. Instagram is a great place to show that there is a real person behind the products, not a huge impersonal company. That is why it is such a great tool for young startups, where the owner manages all the profiles himself. Thanks to social media, we also have the opportunity to have direct contact with the customer, which allows us to learn about their problems and needs.
Social proof
You’ve certainly heard this statement before. Social proof is one of the principles of social influence, which states that people tend to adopt the views, behaviors, and decisions of others. What does this mean to you in practice?
According to this rule, large accounts will grow faster – because if so many people like this profile, it must be worth following. The same applies to the number of hearts under a photo – we are more likely to click “like” under a photo with 100 likes than 2-3. Although in my opinion, a different relationship will be more important here.
