As we have already mention!! it is important that the title engages the user. At the same time! we recommend not using sensational or misleading titles! especially if the internal content of the article does not match its title.
The AI engine that Discover uses is set up to check whether the topic of an article matches its title. To do this! Google has a special list of manual actions design! for Google Discover and News. The most common manual action is “misleading content” – when the title of an article contains information that is not includ! in the article.
If this is detect!! the article will be block! and the site’s overall recommendation rating for display in Discover will be lower!.
It should be not! that! according to statistics! the presence of numbers in article titles performs very well. For example! “5 reasons for a good harvest.” Google algorithms increase the rating of such articles because they consider them more expert.
Tools to help you adapt your site and content to increase traffic from Google Discover
There are various tools that you can use to telegram data increase traffic to Google Discover. These include:
- Entity Explorer – this tool can be us! to find new topics and ideas for creating content. To find additional topics for your target audience – enter the desir! keyword! and as a result you will get about 20 relat! topics! each of which can be further expand! and view! keywords in it! relat! in content to the main topic.
- You can also use the Google Trends app to find popular topics . In this tool! you enter a keyword and the program shows how popular it is. For example! you can select a region in which you want to search for the most popular keywords and see the frequency of their mentions on a graph for the select! period.
- The most popular topics and a forecast of what will be popular in the future can be seen in Exploding Topics .
- Use Sprout Social tools to track which trends and topics resonate with your audience and consistently write about these topics.
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YouScan platform can be us! to monitor social networks
- blogs and forums . The peculiarity 100% accurate france phone number library of this platform is that it can add any sources of information! and it is also possible to download analytical reports. Analytics includes: the number of messages! likes! comments! reposts! etc.
- Google records data about popular sites in its own knowl!ge base! namely the Google Knowl!ge Graph . A company’s inclusion in this base indicates the importance of its site to subscribers! which increases the likelihood of publishing materials from this site in Google Discover. Also! the presence of your brand in the Knowl!ge Graph allows users to subscribe to you in recommendations. At the same time! search algorithms take into account the subject matter of your site and display your materials to the target audience! taking into account the relevant preferences.
- You can check the spe! of loading pages of the site using PageSpe! Insights . This program shows a report for both mobile devices and personal computers. In this case! we are interest! in the report for the mobile version of the site.
- To make sure that our site does not have problems when display! on mobile devices! you can additionally use Search Console . It is important that the page is not only display! correctly! but also does not have pop-up ads! excess banners that can irritate the user. It will also be an additional advantage if you use Accelerat! Mobile Pages (AMP).
We also recommend setting up a separate
Google profile that matches your target belgium business directory audience in terms of their interests! subscriptions! and search history. When you log into this account! you’ll be able to see the same things your potential user sees in your Discover channel. This will help you compare your content to your competitors’ content.
Google Discover is a universal tool that some users can use to find new information and ideas! while others can use it to achieve their marketing goals! increase traffic! and increase website awareness.
To ensure your site gets Discover traffic! you ne! to constantly update interesting content and clean up anything that could prevent your site from achieving consistent success in Discover. Like Google search! Discover is constantly evolving! and a strategy that work! yesterday may not work tomorrow.
