One thing is for sure: LinkedIn is a great platform for customer acquisition. Use it to connect with potential customers and grow your business. However, with 875 million members on the platform, it can be easy to lose track. Who should you connect with? And how does LinkedIn help your business grow?
The answer is to have a solid social selling
strategy in place. This makes it easier to get started and have meaningful conversations with prospects. This will help you better understand your target audience and close even more sales.
What is social selling?
Social selling is about using social media gansu mobile number database to generate leads and feed the sales funnel with new leads.
This isn’t a pushy sales tactic that involves sending hundreds of contact requests and Calendly invites. Rather, social selling is about building relationships and leveraging them to generate valuable business leads. The sales team uses personal LinkedIn profiles to connect with people, build valuable business relationships, and nurture leads.
Social selling is not just a buzzword. It is a powerful sales technique that is actually 78% more successful than not using social media.
Who benefits from social selling?
Anyone working in sales and marketing can only 6% said they like benefit from social selling on LinkedIn. Ultimately, social selling increases your brand visibility, improves customer loyalty, and generates high-quality leads for your business.
Social selling can be particularly effective for small and medium-sized B2B companies. And why? Social selling allows smaller teams to reach a wide audience and build valuable relationships with potential customers.
Even if your B2B company has a complex or high-priced offering, social selling can be very beneficial. LinkedIn makes it easy to connect with multiple decision makers at the same company. Once you’re connected, you can start a one-on-one conversation.
Social selling is useful for companies in the following industries:
software and technology companies
Freelance service companies (e.g. (legal) consulting, accounting, etc.)
marketing and advertising agencies
Manufacturer
healthcare providers
How to sell on LinkedIn
The key to selling on LinkedIn is not selling taiwan lists itself. It’s about building valuable relationships and establishing yourself as an expert.
Even if this may sound a little intimidating at first glance, it doesn’t have to be. We’ve broken down social selling into five actionable steps for you. Get started today and start celebrating your first successes soon.
1. Optimize your LinkedIn profile for B2B sales
Before you start connecting with potential clients, it’s important to make sure your LinkedIn profile is up to date. This will underline your credibility and exude trust.
Prospects will look at your profile and decide whether or not they want to do business with you, so don’t waste your great messages and positive interactions with an incomplete, outdated, or inaccurate profile.
Profile photo: The profile photo is the first element visitors see. Make sure you have a professional profile picture that exudes trustworthiness.
Background image: You are addressing your target audience as a representative of your company, so a background photo with your company logo or achievements is an easy way to create credibility.
