Competition in the market for consumer attention is increasingly greater, and for this reason, it is necessary to find ways to differentiate oneself in order to achieve more sales . However, it is not such an easy task.
After all, within a specific segment, competitors often work with the same product and/or service. That’s why a Unique Selling Proposition (USP) is so essential .
In practice, what sets your brand apart from other competitors? It is from this answer that you win over your buyer persona .
Even if you want to offer an increasingly complete user experience, there is no point in trying to differentiate yourself by being good at everything. But do you know what differentiates your organization from your main competitors?
To resolve your doubts and help you create a USP for your business, in this article we will cover the following topics:
- What is Unique Selling Proposition?
- What are the benefits of having a USP?
- What are the Unique Selling Proposition examples to inspire you?
- How to create a Unique Selling Proposition?
Curious and want to know more? Read on to start distinguishing your business from those competing for your users’ attention.
What is Unique Selling Proposition?
Unique Selling Proposition is the concise ivory coast phone number list definition of what makes your company unique to your target audience . That is, what does your company offer to the consumer that they can’t find elsewhere?
In practice, it represents the motivation for the customer to choose to buy from your business among the various options in a segment, rather than from your competitors.
The goal is to be able to define the essence of your company in a single sentence. When well executed, the USP should be used not only as your company’s slogan, but also in your marketing actions and strategies .
The USP, therefore, is the real competitive advantage for those looking to stand out in an increasingly fierce market.
Translating the concept into Spanish makes it easier to understand its real meaning and importance: unique value proposition .
While it’s critical to think about customer experience as a whole and not limit your business to just one quality, some “differentials” are also set by your competitors. In other words, they don’t differentiate your brand very much.
In this way, a qualified USP can be applied, for example, to your landing pages , ensuring that the user finds exactly what is different when they access that page.
To make this definition even more present, your email marketing strategy can also be enhanced with its use, causing an even greater impact on the recipient.
What are the benefits of having a USP?
So why is it so important for your your marketing strategy business to create a USP? A few benefits are enough to get you started on putting this concept into practice.
Get to know the main ones!
Digital presence is an increasingly decisive factor in convincing consumers to buy from your business. But at the same time, this is only achieved when accompanied by an authority on a certain subject.
With a USP, it is easier and more accurate to determine what your company is an expert in, what it excels at, and therefore how reliable it is.
Differentiate your brand from others
But beyond being an authority, it is important bgb directory for your company to be different. After all, if your competitor does the same thing, what motivation does the customer have to buy from you?
When differentiation is needed, the USP becomes a compelling resource. The price at another company, for example, may be lower, but the consumer will want what only you can guarantee.
Impact on sales
The USP is one example of what happens when your marketing and sales teams work together.
A precise definition of what makes your company different is an efficient way to approach consumers and, as a result, obtain more sales, for example.
What are the Unique Selling Proposition examples to inspire you?
Which companies have understood the concept of Unique Selling Proposition and exemplified it accurately? We have listed the top ones for you to get inspired.
The Economist
What can differentiate one newspaper from another? Within this segment, it is even more important to be able to find a differential, especially with so much competition in digital media and impactful changes in the sector.
By betting on the ease of finding information, The Economist focuses on a deeper analysis of each story. With the USP ” You’ve seen the news, now discover the story “, the newspaper makes its purpose clear.
Turkish Airlines
Turkish airline relies on its reach to win over consumers with “Flying to most countries.”
An interesting curiosity is to compare it, for example, with Emirates’ USP: ” don’t just fly, fly better “. In other words, a completely different approach within the same segment.
How to create a Unique Selling Proposition?
Now that you know how the Unique Selling Proposition is essential for those who want to stand out in the market and improve sales performance, it’s time to create it.
Check out the step-by-step instructions we’ve put together for you!
1. Know your audience
The first step to creating an efficient and accurate Unique Selling Proposition is to thoroughly understand your audience. After all, the uniqueness you choose to highlight must be relevant to the consumers who are likely to be interested in your company.
Preferences, needs, challenges, goals and behaviors: this is the best way to find out what will be most interesting.
2. Analyze your competition
Another important point is to check what your competitors are doing. What are the USPs of those competing for the same consumer?
Emirates, for example, focuses on quality and the experience of its flights, while Turkish Airlines puts emphasis on its range of destinations. Knowing how other brands sell themselves can indicate some avenues to explore.
