The Dell model is a model of digital marketing. production management . production inventory , the fastest capital turnover , and personalized or even one-to-one product marketing. These are the goals that digital marketing aims to achieve. Dell’s success lies in direct sales, which is only an external manifestation. Digital marketing-style production management is the root of its success.
Digital Marketing Theory Foundation
The theoretical basis of denmark phone number library digital marketing is derived from the DuPont analysis method in financial management . Return on equity net profit margin asset turnover equity multiplier . The level of
return on equity depends first on the level of net asset margin . The asset turnover rate
reflects the relationship between the company’s asset occupation and sales revenue. An important factor affecting the asset turnover rate is the total assets . It can be seen from
DuPont decomposition formula
and the DuPont structure diagramta- the greater the net sales rate, the greater the net asset rate; the greater the asset turnover a great experience is also the ultimate rate, the greater the net asset rate; and the greater the net asset rate, the greater the return on net assets. Dell ‘s success mystery can also explain that asset turnover, that is, reducing inventory and accelerating the flow of working capital is very important for improving the economic benefits of the company.
Integration
rapid response to customers’ personalized needs. product information to payment and after-sales service, so it is also american samoa business directory a full-process marketing channel . use the Internet to unify the design, planning and coordinated implementation of different communication and marketing activities, avoiding the negative impact caused by the inconsistency of different communications.
