When you create content for your website, don’t forget to optimize it for search engines, as SEO remains. One of the best channels for B2B lead generation.
In terms of return on investment
SEO is one of the best lead generation methods for B2B companies, according to HubSpot . 88% of B2B companies plan to maintain or even increase their SEO budget in 2023. SEO can help you stand out from your competitors, generate more saudi arabia mobile database organic traffic, and increase your website’s conversion rate.
When getting started with SEO, you should start by brainstorming the search terms your brand should be found under. It’s important that these reflect your brand and your product or service. For example, a design and branding agency would want to be found under keywords like ‘design agency’, ‘branding agency’, and more general terms related to ‘branding’. Use an SEO tool like Ahrefs to do keyword research to better understand your users’ search intent. Then use these keywords as a basis for creating your content around related generate even more b2b leads in 2023 terms and frequently asked questions.
Social Selling
>>>>>>>>>>>>>>>Social selling, or using social media to generate leads and expand the sales funnel, is also a powerful strategy for your B2B lead generation in 2023. Ultimately, no matter the industry or offering, you are always selling to a person. Given the huge role that social media plays in our lives, it only makes sense that B2B companies use these platforms to reach their audience.
Companies that prioritize social selling achieve their sales quotas by a full 51% . In addition, 78% of B2B companies that use social selling generate higher sales than companies that do not use social media.
However, what we mean by social selling is not bombarding your LinkedIn and Facebook users with messages or Calendly links asking them to schedule a d
emo. Rather, social selling is a long-term method of gaining the trust of potential taiwan lists customers and building credibility with your brand by using different platforms where you can interact directly with your target audience.
Social selling includes:
Content that addresses customer problems.
Increasing your visibility with a social media profile.
Participating in social media conversations to promote sales opportunities.
Contacting and follow-up requests with potential customers.
Building and maintaining your own community in your niche.
If you’re not sure which platform to start with, LinkedIn is the number one choice. According to the Content Marketing Institute, B2B marketers use LinkedIn the most among organic social media platforms.
