Digital marketing is a marketing technique that uses computer technology and the Internet . It began to develop in the early 21st century. There are two main forms of digital marketing: “pull” and “push”, each with its own advantages and disadvantages.
Digital marketing refers
to marketing that targets users and beneficiaries of electronic devices, such as personal computers , smartphones , regular germany phone number library mobile phones, tablets , and game consoles . Digital marketing uses technologies or platforms such as websites , email , apps (desktop and mobile), and social networking
sites . Digital marketing can be conducted through non-online channels such as television, radio, and text messages, or through online channels such as social media, electronic advertising, and banner ads.
Social media marketing is part of digital marketing
allows marketers to grasp the return on investment (ROI) more accurately than traditional marketing channels.
The Digital Marketing Institute (DMI) states that digital marketing is the use of digital channels to promote or market striking the right balance is crucial products and services to consumers and businesses.
In 2015, digital marketing has become more content-oriented and integrated into social media, mobile devices and other multi-channel interactions according to different consumer usage patterns and forms [ 1 ] . With the rise of social networks in recent years, the concepts of community marketing and community listening have been developed .
Historical sources
The term digital marketing first emerged in the 1990s
Data from 2012 and american samoa business directory 2013 show that the development of digital marketing maintained an upward growth trend .
Digital marketing also stands for online marketing or internet marketing. The term digital marketing has become increasingly popular and widely accepted over time, especially in some countries.
