Else Luisman of TikTok says that many followers use the social medium par excellence to discover new things and to view reviews of certain products that they are considering purchasing. In addition to Education, Escapism and Impact, Discovery also falls under what TikTok uses as a definition of phone number library Entertainment. And Entertainment is TikTok’s biggest goal.
Else Luisman from TikTok at SocialToday Event
Photographer: MichielTon.comThe first tip is to let
Luisman emphasizes that content really has to be of added value to consumers. And that is what it becomes if it contains one of the above components. For example, #booktok has become a true phenomenon, where readers give a review of books they have read. In this way, several books have already gone viral and bookstores often have a section with popular books on TikTok. Talk about trendsetting..
Difference lies in creativity
In a world where markets are saturated and generative AI is becoming more and more applicable and dominant in our daily the power of LinkedIn marketing lives, there is one thing that you can really distinguish yourself with as a brand or organization when it comes to content creation. And that is with creativity. Okay, if the above lessons are in order. And how do you do that, be creative, when everything has already been invented?
A organization think about the content, while they are not directly responsible for the content. It can easily provide new perspectives and clean email surprising insights. You can even let them play a role in your content, like HEMA or the Red Cross do. The same goes for content creators from outside the organization.
Albert Heijn says the content that made the most impact was from a content creator who poked his head through various plates of Albert Heijn Christmas desserts and humanized the desserts by giving them a voice. It resulted in an entertaining role-playing game, with the existing desserts annoyed by the newcomers on the shelf.
