.Advances in technology in recent years have made artificial intelligence a beneficial tool. For generating positive experiences for consumers and increasing brand value. In this way companies have had to incorporate technology into. Their businesses in creative ways to be at the forefront.
Uses of artificial intelligence in marketing
Broadly speaking artificial intelligence is a science that. Develops technological systems that can perform tasks that require human capacity. Through it it is possible to solve different types of problems diagnose diseases and even recognize emotions. In this way through these systems it is possible. To save a lot of time and money which is highly beneficial in terms of business.
In the marketing industry artificial intelligence is mainly use to collect data. And information about customers and make automated decisions. Through big data analysis information about the target audience is automatically processe and helps marketers design strategies that favor return on investment (ROI).
Uses of artificial intelligence in marketing
Let’s now look at some examples of artificial intelligence in advertising and marketing:
Consumer behavior. Artificial intelligence is capable of providing a company with in-depth information about its customers thanks to big data analysis and machine learning. In this way it is possible to personalize contact points or predict future customer behavior thus helping the marketing team to define which products to promote and which audiences to target.
The great benefit of this tool is undoubtedly the ability to interact with users in real time. These programs imitate human interaction and allow users to receive an instant response at any time of the day every day of the year. This tool is mainly useful in service companies that receive simple queries at all times. In turn with the responses obtained or the generation of forms chatbots also manage to collect user information that can be used by the brand in the future.
Content generation Several of the tasks of a person
who works in marketing are usually repetitive and depend on manual control but with the help of artificial intelligence it is possible to make this work more effective. Although the starting point comes from human creativity with the use of this technology it is possible to generate attractive content automatically and show it to the right audience on the most efficient platforms.
With artificial intelligence is the Nike 50th anniversary campaign entitled “Seen It All” carried out by one of the agencies where Miami Ad School students work: Wieden+Kennedy. The generation of ideas for this advertising campaign was carried out by artificial intelligence software that finally helped professionals to concretize the idea.
Consequently many industry experts say that advertising agencies should include professionals in their staff who understand the logic of artificial intelligence since without this it will be difficult to understand consumer behavior and discover which messages are most effective for business growth.
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Why invest in AI?
As we have been mentioning artificial intelligence is already conquering the world of marketing and advertising thanks to its resources and tools. The capacity of these programs allows for the operation of a wide range of advertising and marketing tools.
It is important to keep in mind that, in order to do good content marketing, you must consider certain key points that can be fundamental, as well as avoid certain practices that are not recommended. If you want to delve deeper into these aspects, we invite you to read this article on the main keys to doing good content marketing.
It is important to keep in mind that in order to do good content marketing you must consider certain key points that can be fundamental as well as avoid certain practices that are not recommend. If you want to delve deeper into these aspects we invite you to read this article on the main keys to doing good content marketing.
Types of digital content
The first thing to consider is that. The choice special resource of the type of digital content will depend on the objective of the marketing strategy and the preferences of. The audience you want to reach. Among the main types of digital content are texts images videos and audios.
Images:
they are ideal for generating engagement since they can be easily shar and are very attractive to the audience.
Videos: they are increasingly popular today since they kyb directory allow information to be. Transmitt in a visual and attractive way. This content format is ideal for generating interactions and can be use on different digital channels.
Audios:
They are an interesting option to reach the audience in an original and novel way. Podcasts for example are an increasingly popular form of contentwhich. Allows brands to connect with their audience in a more personal way.
