What are broken Broken links are bad for online business. Imagine: an online store owner spends money on advertising and SEO every month, but misses out on customers simply because they land on a 404 error page. Not only that, the site also loses positions in search results, and all this happens because of broken links.
How broken links affect website promotion, what types there are and how to detect them – we tell you in the article.
Table of contents
What are broken links
Broken links are links that take visitors to non-working pages with an error code. 404 is the most common error that users encounter when clicking on a link to a page, but it is not the only one.
What errors on the site are related to broken links:
- Error 404 , “Page not found.” means that the page was not found on the server.
Error page 404 on the PromoPult website
We wrote about the 404 error in detail in this article , and here france telegram data we gave recommendations on how to correctly design a page for such an error so as not to lose customers.
- Error 400 , “Bad request”. Shown if the user entered the URL incorrectly and the server cannot process the request. This often happens when entering invalid characters. For example, instead of a double slash, a pound sign, etc.
In essence, error 400 means an invalid address. This interesting create a structured and fixed program page design can be seen on the Lebedev Studio website:
- Error 403 , “Forbidden”. Means that the user does not have access rights to the page. For example, the page is password protected and is accessible to registered users or to users with certain rights (administrators, project managers, etc.).
Read more about the 403 error here .
- Error 410 , “Gone”. Means that the page has been mobile database removed and is no longer available for viewing.
- Error 500 , “Internal Server Error”. This means that the problem is with the server itself, not the page, so it cannot process the request. This may be due to technical problems with the server or to incorrect server settings.