What’s important this week: TikTok’s new ad formats and engagement rates by industry

On air is a regular digest of Likeni with the latest and smartest materials. Today we will share the latest statistics on TikTok, tell you about a vulnerability in WhatsApp and new versions of the Telegram web application.

Number of the week 

 

Mediascope shared fresh statistics on mobile phone number data  the Russian TikTok audience in March this year. Read  here .

Important fresh 

 

  • Russians spent a record  $355 million on apps  in Q1 2021.
  • Facebook has released a new  version of Pages for Business  and updated tools.
  • Odnoklassniki has cancelled  the contact form on the website  for unauthorized users.
  • Telegram  is preparing to go public  in 2023.
  • Unknown people have leaked  a database of 1.3 million  Clubhouse users.
  • Roskomnadzor has demanded that Facebook, WhatsApp, Google and Twitter  provide a report on the personal data  of Russians.
  • Registration is open  for the conference  “Selling on VKontakte is easy”.
  • A vulnerability has been discovered in WhatsApp the best creatives for performance marketing that allows accounts to be blocked.
  • Telegram  has launched two new web versions  of the application.
  • 69% of Russians  have watched short videos  in the last six months. Research.
  • Instagram and Facebook will allow  users to turn off the  like counter.
  • TikTok is testing  new ad formats  for online stores.
  • Brand posts  get an average of 1,514 reactions  per day. Research.

 

Important smart 

No Need to Dance: What Businesses Can Do on TikTok 

 

For whom : for marketers, business owners, bloggers.

What about time : 3 minutes.

Alexander Efimenko (EVA): 9 Answers on the Development of BTL Advertising 

 

For whom : for marketers, business cmo email list  owners.

What about time : 5 minutes.

IoT technologies threaten our social norms and provide total control. That’s it!

 

For whom : for everyone.

What is the time : 4 minutes.

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