When editing It is worth remembering another rule: the observer’s gaze most often goes where the character is looking. So it would be better if he looked in the direction of your ad. Another good option is a direct look into the observer’s eyes.
The user should understand from the first second what is depicted in the picture. You shouldn’t expect that someone will carefully examine contextual advertising ads. A person “hooks” them with peripheral vision, his attention is directed to the main content of the site.
To get a positive response from an unfamiliar face, it is worth “packing” it into a story. The scenes in the photo repeat familiar scenes from life. People associate themselves with the characters and want to experience the same emotions. Such pictures are a classic option for illustrating an advertising message.
Not just photos: use hand-drawn illustrations, collages, AI
Beautiful story pictures can be created not only by a photographer, but also by a graphic designer and illustrator. Memes, mockups, collages, diagrams, infographics, icons, various stylization cambodia telegram data techniques, etc. are used.
When editing Services of a furniture store, fitness club, bank (mortgage) – in an unusual and attractive perspective
Custom-made creatives add emotions to ads — humor, delight, tenderness, etc. However, a truly high-quality product requires a lot of effort, time, and money. If you don’t have this, look for suitable illustrations, vector images, icons, and other designer-created content on photo stocks.
A great alternative is creatives from neural networks. It is important use data collection and analysis tools to set the prompt correctly – a short description of the task – and in a few seconds you will receive a unique image in a given style.
These are the creatives generated by AI Banner for the drawing school
You can find an overview of the top AI tools for image generation here and here .
As an experiment, you can create different versions of mobile database ads for a group of keywords or an audience segment. In one case, display the object of the advertisement, for example, a zoo, an excursion bureau, a farm shop, describing its features in the text. In another case, show emotional shots, enhancing the effect with text with the benefit of the consumer. Analyze which ads will have a higher CTR.
