Zero-click search can ruce direct traffic to your site, it offers an opportunity to increase brand visibility and establish yourself as a trust source of information. This, especially in light of Google ‘s latest updates , doesn’t bode well.
Nearly 60% of Google searches end without a click
It is interesting to find that, during 2024, enough data has been collect to highlight that almost 60% of Google users (whose majority perform mobile searches ).
This extends mainly to the Unit States (58.5%) and Europe (59.7%) , both figures being very similar, reaching almost 60%.
Percentage of no-click searches in the Unit States and Europe –
Nearly 30% of search clicks in the US go to asia mobile number listGoogle-own platforms, such as YouTube, Google Maps, and Google Flights . In the European Union (EU), this proportion is lower.
How do no-click searches affect SEO?
Zero-click search represents a fundamental shift in the way users interact with search engines, especially Google. This change has not only transform user expectations but also present challenges to traditional SEO strategies.
Changes in user behavior
Zero-click searches have significantly chang user behavior, leading to a greater demand for immiacy. Today, users expect fast, accurate answers 7 ways to get more email subscriptions from your blog in search results, rucing the time spent exploring entire web pages.
Elements such as featur snippets, knowlge panels , and other rich formats on Google are key elements of this trend. These formats taiwan lists present summariz, visually compelling information directly relat to the query, rucing the ne to navigate to an external site. Let’s explore the two most well-known ones:
