Online reviews can serve as personal recommendations from past customers that your business is trustworthy, reputable, and worth choosing. Why You Should Pay Attention . While customers see the immense value of online reviews, many businesses overlook the value of reputation management .
Reputation management is the process of phone number library monitoring what people say about you online. Why You Should Pay Attention But you also try to influence what people say about you to achieve certain results.
This does not mean that you should pay for online reviews. Paying for online reviews is not a reliable or fair way to build an online reputation, and many review sites now have algorithms that may flag you for this practice.
Learn how important it is to monitor your online reviews and how to do it effectively.
Why Reputation Management Matters
Online search influences consumer decision making. It influences not only online transactions but also in-store transactions, as many in-store shoppers research online first.
91 percent of people aged 18-34 trust online reviews as much as personal recommendations. Not only that, but 93 percent of all consumers say online reviews have influenced their purchasing decisions.
This means you can ensure that your customers do their research before approaching you for products or services.
This raises the question: Do you listen to your customers?
How to Listen to Customer Feedback
To listen to customer reviews, you need to get listed on sites like Google My Business and Yelp.
Every industry has its own review sites that you should monitor. Take some time to learn more about review sites in your industry the competition surpasses you in visual impact and claim your listings.
Once you do this, you should receive notifications every time someone leaves a review for you. That way, you can respond to them and track trends to know which areas of your business you need to improve.
Listening is just the b2b reviews first step. To make a significant difference in your company, you need to take the next step—making changes based on the feedback you read.
