If you flip it. Especially if you have that gut feeling that it’s too long or there’s something not quite right about it. Passive sentences can really disrupt your flow.
“In one day, a month’s worth of blog posts were written by me.”
Sounds so much better (and uses fewer words and has more of an effect on the reader) if it’s written:
“I wrote a month’s worth of blog posts in one day.”
There now, you’ve turned a passive sentence into a punchy, active one, losing extraneous words in the process. Well done!
Done is Better than Perfect
You could spend days tweaking your posts. You add, you take away, you add back, you switch around, you make eight versions of the headline in case one works better. Sometimes you end up going around in circles because you’re so into it now you can’t see straight, and your perspective is all off.
You just have to put your foot down and publish!
As journalists, we had a ready-made cutoff – it didn’t matter how much you had fiddled with your story, at some point it had to go to the printer, like it or not. Set yourself a cutoff, and remember – blogging gives you the gift of updating your post after publication if you really feel it needs it.
If you’ve followed Point One, I can almost guarantee you’ll find something!
Try it… You’ll Like it
If you’re unsure about a paragraph (or even a sentence), open a new document. Cut and paste all those “maybe” paragraphs into the document, and read your original post in its shortened form. Still think it could do with those words? Add them back in, no harm done. (Are you SURE, though?!)
Fact Check
It’s all very well and good to write whatsapp data something to convince people of your message, but you need stats to back it up. Ensure that all the numbers, anecdotes, and information you’ve included can be verified. Make sure there’s links to further information to help the reader understand your post, and to see the proof for themselves.
One top tip I learned is that if you’ve got questions, your reader will too. Wherever have made a bold claim, link to where you got your information. If you think that someone reading your post would benefit from your primary sources, then include them.
Harden Up
I know your work is precious. You’ve Zkoumání dopadu války na Ukrajině na eCommerce: Komplexní výzkum put a lot of effort into it. Your blog post is the culmination of hours of research, years of learning, numerous mistakes. You have a lot to say, and you think all of it is necessary.
It’s probably not.
There might be a place where you’ve repeated yourself. You might be able to make your point just as validly, but in fewer words. Some anecdotes, while funny, just won’t fit. Harden up and get rid of the bits cz leads that just aren’t working. There’s nothing stopping you from using that information in a future post, but your job here is to look at your work with a critical eye and make it the best it can be. How would you edit this if it was someone else’s work? What bits would you cut out in order to make your story better? Do that. You won’t regret it.
